The course is addressed to those who want to acquire managerial skills and tools to work with competence and professionalism in the commercial area of hotel companies and hospitality facilities, in charge of the maximization of revenue, income and corporate business through focused rooms and tourists products sales strategies. The course is particularly suggested for General Manager, Front Office Manager and Reception Staff, Commercial Directors, Booking Manager, Web Marketing Manager for retraining and professional updating objectives, as well as for graduates with strong interpersonal skills, flexibility, organizational skills and willing to learn the fundamental theoretical / practical notions on sales and hotel marketing management.